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  • Mobile applications are no longer the providence of the large, mega-corporations, as small businesses require a online and mobile presence to remain competitive. A January 2016 article on Entrepreneur rightly made the point that, “Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.” Even if you’re not aiming for the global marketplace, you need to consider that according to various sources, in developed countries, smartphone penetration is over 60 percent. Global penetration is up to 34 percent as well, with projections between now and 2018 expecting this to rise even further,

    Now, put this penetration statistic together with the information that the average user checks their phone 85 times per day and it becomes easy to see why having a small or large business mobile application is essential for your long term viability and competitiveness.

    Of course, your competition is probably looking at the same or similar information and preparing for their entrance into the mobile application arena – or they’ve already taken the plunge. Therefore having a mobile application strategy is going to be crucial for you going forward.

    #chamberofcommerce #localbusiness #smallbusinedsowner #smallbusiness #ucityloop #retail #onlinestore #entrepreneur #conviencestore #centralwestend #cherokeestreet
  • Mobile applications are no longer the providence of the large, mega-corporations, as small businesses require a online and mobile presence to remain competitive. A January 2016 article on Entrepreneur rightly made the point that, “Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.” Even if you’re not aiming for the global marketplace, you need to consider that according to various sources, in developed countries, smartphone penetration is over 60 percent. Global penetration is up to 34 percent as well, with projections between now and 2018 expecting this to rise even further,

Now, put this penetration statistic together with the information that the average user checks their phone 85 times per day and it becomes easy to see why having a small or large business mobile application is essential for your long term viability and competitiveness.

Of course, your competition is probably looking at the same or similar information and preparing for their entrance into the mobile application arena – or they’ve already taken the plunge. Therefore having a mobile application strategy is going to be crucial for you going forward.

#chamberofcommerce #localbusiness #smallbusinedsowner  #smallbusiness #ucityloop #retail #onlinestore #entrepreneur #conviencestore #centralwestend #cherokeestreet
  •  3  0 4 minutes ago