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ContentDevelopment - 15.2k posts

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  • How do you serve those around you? For some it is through volunteerism, others their work, still others through their art.⠀

    Ahuwale ka po'okela i kāu hana iā ha'i⠀

    It is through the way you serve others that your greatness will be felt.⠀


    #MauiMediaMaven #SocialMedia
  • How do you serve those around you? For some it is through volunteerism, others their work, still others through their art.⠀
⠀
Ahuwale ka po'okela i kāu hana iā ha'i⠀
⠀
It is through the way you serve others that your greatness will be felt.⠀
⠀
⠀
#MauiMediaMaven #SocialMedia
  •  38  1 3 hours ago
  • Your buyers persona is an essential piece to your overall digital marketing strategy. They help you understand your current and prospective customers better. With this understanding you are able to develop meaningful content, products or services they need.

    The best personas are based off research. This research can be done in a number of different ways. One way is with surveys and interviews of current customers, prospects, and referrals.
    Another way is by monitoring your social channels and similar accounts. Doing this allows you to learn what your customers and potential customers are actually saying about your products or services, challenges they are facing, what type of customer service they may be looking for, and what products or services they want.
    Keep the following in mind as you create your buyers persona: * Your starting point should be with the contacts you already have in your database. This will allow you to learn if there are any trends already happening.
    * Ask your team about their current leads they are working with. They will be able to provide amazing feedback, which will help as you go through the process.
    * If possible, do your interviews in person. If this is not possible, try to do them over the phone. You cannot determine tone in what someone types. Sometimes hearing how they say something means as much as the words they use.

    The Why Question

    Start off with some of the basics questions: company name, title, role, number of employees, demographics, etc. However, as you start getting into the more in-depth questions, such as, biggest challenges, social sites they are on, blogs they read, success in their role, etc., always ask why after each of these.

    The why question allows you to gain deeper insight into what your ideal customer is thinking and needing. Allowing you to develop a much more usable buyers persona. Which helps as you develop content that is educational, entertaining, engaging and relevant to them.

    Tomorrow is the last day to get tickets for #WebBound2019 , don’t miss this discuss on the importance of #digitalmarketing in today’s world.

    Follow @SuperHeroDesigns for more marketing tips and quips.
  • Your buyers persona is an essential piece to your overall digital marketing strategy. They help you understand your current and prospective customers better. With this understanding you are able to develop meaningful content, products or services they need.

The best personas are based off research. This research can be done in a number of different ways. One way is with surveys and interviews of current customers, prospects, and referrals. 
Another way is by monitoring your social channels and similar accounts. Doing this allows you to learn what your customers and potential customers are actually saying about your products or services, challenges they are facing, what type of customer service they may be looking for, and what products or services they want.
Keep the following in mind as you create your buyers persona: * Your starting point should be with the contacts you already have in your database. This will allow you to learn if there are any trends already happening.
* Ask your team about their current leads they are working with. They will be able to provide amazing feedback, which will help as you go through the process.
* If possible, do your interviews in person. If this is not possible, try to do them over the phone. You cannot determine tone in what someone types. Sometimes hearing how they say something means as much as the words they use.

The Why Question

Start off with some of the basics questions: company name, title, role, number of employees, demographics, etc. However, as you start getting into the more in-depth questions, such as, biggest challenges, social sites they are on, blogs they read, success in their role, etc., always ask why after each of these.

The why question allows you to gain deeper insight into what your ideal customer is thinking and needing. Allowing you to develop a much more usable buyers persona. Which helps as you develop content that is educational, entertaining, engaging and relevant to them.

Tomorrow is the last day to get tickets for #WebBound2019, don’t miss this discuss on the importance of #digitalmarketing in today’s world.
—
Follow @SuperHeroDesigns for more marketing tips and quips.
  •  23  5 9 hours ago
  • This gem here has worked his butt off to be were he is today with his skill. ⠀

    From a Semi Pro Tennis player, to Full Time content creator, he’s done a complete 360 in careers! ⠀

    When Huzi and I first met, I asked him if he knew how to film and edit, to which he had confirmed he definitely did! ⠀
    Little did I know when I digged deeper into his “YouTube” videos that he definitely DIDNT know how to do this haha, he later told me he just wanted a reason to talk to me and for us to hang out hahah. ⠀

    Hahaha we’ll safe to say @huzijesse Im NOW beyond impressed with how quickly you learnt this new skill to keep up with our hang outs and how quickly you advanced as well when you set your mind to it. Who knew a girl could spark a whole knew career path 😂
  • This gem here has worked his butt off to be were he is today with his skill. ⠀
⠀
From a Semi Pro Tennis player, to Full Time content creator, he’s done a complete 360 in careers! ⠀
⠀
When Huzi and I first met, I asked him if he knew how to film and edit, to which he had confirmed he definitely did! ⠀
Little did I know when I digged deeper into his “YouTube” videos that he definitely DIDNT know how to do this haha, he later told me he just wanted a reason to talk to me and for us to hang out hahah. ⠀
⠀
Hahaha we’ll safe to say @huzijesse Im NOW beyond impressed with how quickly you learnt this new skill to keep up with our hang outs and how quickly you advanced as well when you set your mind to it. Who knew a girl could spark a whole knew career path 😂
  •  58  4 9 hours ago
  • Happy Birthday to this fiery chef, restaurateur, author and TV show host, @guyfieri!
    Keep on rockin' the nation with your widely loved and delicious creations!

    The Sheppard had the pleasure of working with Guy on a @livenation project to bring full-service, foodie focused, pop-up restaurants to suburban and rural All-American cities. The result was over 35 installations at Live Nation venues across the United States for patrons to enjoy a top chef, gourmet experience featuring one of their all-time favorites! And we had a damn good time doing it.

    HBD Mr. Fieri! 🎉 #guyfieri #livenation #sheppardinnovation
  • Happy Birthday to this fiery chef, restaurateur, author and TV show host, @guyfieri! 
Keep on rockin' the nation with your widely loved and delicious creations!

The Sheppard had the pleasure of working with Guy on a @livenation project to bring full-service, foodie focused, pop-up restaurants to suburban and rural All-American cities. The result was over 35 installations at Live Nation venues across the United States for patrons to enjoy a top chef, gourmet experience featuring one of their all-time favorites! And we had a damn good time doing it.

HBD Mr. Fieri! 🎉 #guyfieri #livenation #sheppardinnovation
  •  27  1 11 hours ago
  • We are in week 4 of January. Yes, January is long AF! ⠀⠀
    Being that we’re moving right along, this is a good time to check in on your 2019 goals. How’s it going?
    ⠀⠀
    What are you feeling confident about? What changes have you made that you’re sticking to?
    ⠀⠀
    Is there anything that might be slipping off the list? If so, that’s ok! Be aware of it and make a purposeful decision to de-prioritize.
    ⠀⠀
    Sometimes we bite off too much. Then we try to cover it up or overextend to unrealistic proportions. This is a great time for a reality check. ⠀⠀
    Keep your goals in focus, but do so in a way that will set you up for success. Remember, a little bit of progress each day in the right direction is much better than overextending and giving up entirely! ⠀⠀
    Take 15 minutes today to check in on your goals. Do you need to make any adjustments? Let me know.
  • We are in week 4 of January. Yes, January is long AF! ⠀⠀
Being that we’re moving right along, this is a good time to check in on your 2019 goals. How’s it going?
⠀⠀
What are you feeling confident about? What changes have you made that you’re sticking to?
⠀⠀
Is there anything that might be slipping off the list? If so, that’s ok! Be aware of it and make a purposeful decision to de-prioritize.
⠀⠀
Sometimes we bite off too much. Then we try to cover it up or overextend to unrealistic proportions. This is a great time for a reality check. ⠀⠀
Keep your goals in focus, but do so in a way that will set you up for success. Remember, a little bit of progress each day in the right direction is much better than overextending and giving up entirely! ⠀⠀
Take 15 minutes today to check in on your goals. Do you need to make any adjustments? Let me know.
  •  25  4 17 hours ago
  • Now THIS is what we call #DIY#CarlaBruni  doing her own makeup in the 90’s💄
  • Now THIS is what we call #DIY– #CarlaBruni doing her own makeup in the 90’s💄
  •  53  6 17 hours ago
  • Yesterday I received word that i'm officially hired as an intern with a company i've been in talks with since the beginning of January. To say i'm pumped is an understatement. I'm really looking forward to the opportunity to help them grow through content development and marketing.
    _

    More details on this later...
  • Yesterday I received word that i'm officially hired as an intern with a company i've been in talks with since the beginning of January. To say i'm pumped is an understatement. I'm really looking forward to the opportunity to help them grow through content development and marketing. 
_

More details on this later...
  •  28  9 21 hours ago
  • Productivity... how do you find it?! I’m at my personal best pretty much right at 8 am.
    🙋🏻‍♀️
    I get up, get the kids to school, enjoy my coffee, and I’m usually ready to go from there. This is when I feel the most creative, and I’m excited to tackle my projects.
    👩🏻‍💻
    So what’s it for you? Are you A. an early bird, B. a night owl, or C. whatever the bird is that thrives in the afternoons? Share your answer in the comments below!
  • Productivity... how do you find it?! I’m at my personal best pretty much right at 8 am.
🙋🏻‍♀️
I get up, get the kids to school, enjoy my coffee, and I’m usually ready to go from there. This is when I feel the most creative, and I’m excited to tackle my projects.
👩🏻‍💻
So what’s it for you? Are you A. an early bird, B. a night owl, or C. whatever the bird is that thrives in the afternoons? Share your answer in the comments below!
  •  72  13 22 January, 2019